Hit Brands: How Music Builds Value for the World's Smartest Brands
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Book Details
PublisherPalgrave Macmillan
ISBN / ASIN1137271477
ISBN-139781137271471
AvailabilityUsually ships in 24 hours
Sales Rank164,464
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
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