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All Thumbs: Mobile Marketing that Works

Author Kelley, M.
Publisher MACMILLAN
Category Business & Economics
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Book Details
Author(s)Kelley, M.
PublisherMACMILLAN
ISBN / ASIN1137279273
ISBN-139781137279279
AvailabilityOnly 2 left in stock - order soon.
Sales Rank4,102
MarketplaceUnited States 🇺🇸

Description

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.
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