All Thumbs: Mobile Marketing that Works
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Book Details
Author(s)M. Kelley
PublisherPalgrave Macmillan
ISBN / ASIN1137279273
ISBN-139781137279279
AvailabilityUsually ships in 24 hours
Sales Rank2,951,419
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.
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