Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

• Invitation to the Party: Building Bridges to the Arts, Culture and Community
• The Cycle: A Practical Approach to Managing Arts Organizations
• Management and the Arts
• Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
• The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
• Marketing the Arts: A Fresh Approach
• Fundraising Principles and Practice
• Arts Management: Uniting Arts and Audiences in the 21st Century
• Successful Fundraising for Arts and Cultural Organizations, 2nd Edition
• Donor-Centered Fundraising