Real Luxury: How Luxury Brands Can Create Value for the Long Term
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Book Details
Author(s)Pinkhasov, M.
PublisherMACMILLAN
ISBN / ASIN1137395567
ISBN-139781137395566
AvailabilityCurrently unavailable.
Sales Rank3,675
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
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