Search Books

Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle

Author Jonas Hoffmann, Laurent Lecamp
Publisher Palgrave Macmillan
📄 Viewing lite version Full site ›
🌎 Shop on Amazon — choose country
50.00 USD
🛒 Buy New on Amazon 🇺🇸 🏷 Buy Used — $43.20

✓ Usually ships in 1 to 2 months

Share:
Book Details
ISBN / ASIN1137481447
ISBN-139781137481443
AvailabilityUsually ships in 1 to 2 months
Sales Rank978,749
MarketplaceUnited States 🇺🇸

Description

There is an endangered species in luxury: independent companies! In an ever-challenging globalized luxury environment, difficulties arise for companies striving to escape the ever-growing clout of luxury conglomerates. But so do opportunities!

Through case studies of game-changing brands including: W Motors, HYT watches, Iris Van Herpen, Comme des Garçons, Brunello Cuccinelli, Etudes Studio, Holition, Digital Luxury Group, and many others, this book introduces the luxury innovation framework presenting four winning strategies and a unique approach for entrepreneurs, creators, designers, and managers daring to challenge the status quo and to become ground breakers.

For updates and more information about this book, visit www.theindependentluxury.com