Media Today: Mass Communication in a Converging World

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

• Understanding Media Economics
• Fundamentals of Media Effects
• Communication Theories in Action: An Introduction (with InfoTrac) (Wadsworth Series in Speech Communications)
• Mass Media Research: An Introduction
• Intercultural Communication: Globalization and Social Justice
• Signs of Life in the USA: Readings on Popular Culture for Writers
• Working with Words: A Handbook for Media Writers and Editors
• Creative Impulse: An Introduction to the Arts (8th Edition)
• Producing and Directing the Short Film and Video
• Writing for the Mass Media (9th Edition)