DraftFCB+ULKA Brand Building Advertising: Concepts and Cases
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Book Details
Author(s)Mr. M G Parameswaran
ISBN / ASIN1259005666
ISBN-139781259005664
AvailabilityUsually ships in 24 hours
Sales Rank15,222,638
CategoryPaperback
MarketplaceUnited States 🇺🇸
Description ▲
"The Case Book II highlights the key issues involved in the creation of brand building, consumer products, durables and services advertising. The case book has been compiled by the authors from the archives of India's third largest advertising agency group, DRAFTFCB+ULKA. Highlights: 12 cases which are classified into: • Consumer products • Consumer durables • Services 3 appealing articles: • How Advertising Works • Celebrity Endorsements • Promotions in Car Marketing"
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