Business Marketing: Text And Cases

Name: Business Marketing: Text And Cases
Author: Krishna Havaldar
ISBN: 9781259097966

Author Krishna Havaldar

Publisher Mcgraw Hill Education (India) Private Limited

📄 Viewing lite version Full site ›

🌎 Shop on Amazon — choose country

🇺🇸 USA 🇨🇦 Canada 🇬🇧 UK 🇩🇪 Germany 🇫🇷 France 🇮🇳 India

⌛ 🇫🇷 France pricing being fetched… Prices will appear once fetched — usually within a few minutes.

View in: 🇺🇸 USA

Book Details

Author(s)Krishna Havaldar

PublisherMcgraw Hill Education (India) Private Limited

ISBN / ASIN125909796X

ISBN-139781259097966

MarketplaceFrance 🇫🇷

Description ▲

The 4th edition of business marketing extensively updates all concepts and adds to it new concepts such as supply chain strategies and multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today's businesses.