Connect Plus Communication Access Card for Intercultural Communication in Contexts

With globalization, intercultural contact is now part of daily life for most of us. Intercultural Communication in Contexts examines communication in multicultural relationships and provides practitioners with the tools for effective communication amid cultural, ethnic, and religious differences. Students are introduced to the primary approaches for studying intercultural communication along with a theoretical and practical framework for applying these approaches themselves.

Connect Plus strengthens the link between faculty, students and coursework. Innovative, adaptive technology aligns the goals of students and faculty, allowing them to work together to accomplish more, in less time. It engages students in the course content so they are better prepared, are more active in discussion, and achieve better results. It provides tools making assessment easier, learning more engaging, and studying more efficient. For instance, a groundbreaking adaptive diagnostic, LearnSmart, provides each student with a personalized study path to ensure mastery of basic chapter content. Connect Plus also contains SmartBook, the first and only adaptive reading experience available for the higher education market. Powered by the intelligent and adaptive LearnSmart engine, SmartBook facilitates the reading process by identifying what content a student knows and doesn’t know. As a student reads Intercultural Communication in Contexts, the material continuously adapts to ensure the student is focused on the content he or she needs the most to close specific knowledge gaps.