ISE Marketing Management

ISBN: 9781260084993 is an International Student edition of Marketing Management 3rd Edition by by Mark Johnston (Author), Greg Marshall (Author). This ISBN is student textbook only. It will not come with online access code. The content of this title are the same on every format. Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today.The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.The content of the 3rd edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. The 14 chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 3e, also provides a fully-developed array of application activities both at the end of each chapter and in McGraw-Hill's CONNECT, along with marketing plan project suggestions.

• Statistics for Management and Economics + XLSTAT Bind-in
• Managerial Economics 8e P
• Law and Ethics in the Business Environment (Cengage Learning Legal Studies in Business)
• Managerial Economics
• Management: Leading & Collaborating in a Competitive World
• Financial Management: Theory & Practice
• Essentials of Economics - Standalone book
• The Truth About Managing People: Proven Insights to Get the Best from Your Team (4th Edition)
• Health Care Economics (DELMAR SERIES IN HEALTH SERVICES ADMINISTRATION)
• Corporate Finance (The Mcgraw-hill/Irwin Series in Finance, Insurance, and Real Estate)