Essentials of Marketing

Name: Essentials of Marketing
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
ISBN: 9781285142241

Author Charles W. Lamb, Joe F. Hair, Carl McDaniel

Publisher Cengage Learning

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Book Details

Author(s)Charles W. Lamb, Joe F. Hair, Carl McDaniel

PublisherCengage Learning

ISBN / ASIN1285142241

ISBN-139781285142241

Sales Rank492,944

MarketplaceUnited States 🇺🇸

Description ▲

This textbook was a custom order for my university. It is loose leaf, has a different cover and claims to be a 12th edition but it contains virtually no differences to the 7th edition of Essentials of Marketing. The book in Image 1 (custom loose leaf). The book in Image 2 is the edition it is identical to.