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Managerial Economics: Applications, Strategies and Tactics (Upper Level Economics Titles)

Author James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher South-Western College Pub
Category Business & Economics
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203.89 324.95 USD
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Book Details
ISBN / ASIN1285420926
ISBN-139781285420929
AvailabilityUsually ships in 24 hours
Sales Rank419,883
MarketplaceUnited States 🇺🇸

Description

By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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