Marketing: An Introduction

Name: Marketing: An Introduction
Author: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
ISBN: 9781292017518

Author Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

Publisher Pearson Education Limited

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Book Details

Author(s)Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

PublisherPearson Education Limited

ISBN / ASIN1292017511

ISBN-139781292017518

MarketplaceFrance 🇫🇷

Description ▲

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.