What determines where people shop? Why would shoppers visit one shopping center rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centers. Developers wish to plan, build and/or improve shopping centers to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking.
Objects of Desire: Consumer Behaviour in Shopping Centre Choices
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Book Details
Author(s)Charles Dennis
PublisherPalgrave Macmillan
ISBN / ASIN1403901708
ISBN-139781403901705
AvailabilityUsually ships in 24 hours
Sales Rank4,493,701
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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