Based on data from Japan, this book examines the combined effect of product, geographic, and network diversity on multinational enterprise performance. Goerzen is able to empirically and theoretically demonstrate that a larger, more diverse network of alliances is not necessarily a good idea.
Networks and Location: Organizing the Diversified Multinational Corporation for Value Creation
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Book Details
Author(s)Anthony Goerzen
PublisherPalgrave Macmillan
ISBN / ASIN140394766X
ISBN-139781403947666
Sales Rank14,012,921
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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