- A coherent introduction to e-business.
- Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
- Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
- Supported by online lecturer and student resources, available soon.
What is e-business?: How the Internet Transforms Organizations
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Book Details
Author(s)Feng Li
PublisherWiley-Blackwell
ISBN / ASIN1405125586
ISBN-139781405125581
AvailabilityUsually ships in 1-2 business days
Sales Rank4,671,353
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.
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