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Media Studies: An Introduction

Author Robert Kolker
Publisher Wiley-Blackwell
Category Social Science
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Book Details
Author(s)Robert Kolker
ISBN / ASIN1405155612
ISBN-139781405155618
Sales Rank763,651
MarketplaceUnited States 🇺🇸

Description

Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies, integrating history with close textual analysis in a concise, readable style.
  • Explores the growing synergies between print and online journalism, and the growth of independent journalism through blogging
  • Discusses the ways advertising is connected to print and screen, economically and from the perspective of the reader
  • Gives students the analytical skills they need in a presentation that is readable without sacrificing complexity
  • Allows students to move within the media they know while increasing comprehension
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