Basic Marketing Research: With SPSS 13.0 Student CD: AND Essentials of Marketing Research (4th Revised Edition)

Name: Basic Marketing Research: With SPSS 13.0 Student CD: AND Essentials of Marketing Research (4th Revised Edition)
Author: Naresh Malhotra
ISBN: 9781405836661

Author Naresh Malhotra

Publisher Prentice Hall

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Book Details

Author(s)Naresh Malhotra

PublisherPrentice Hall

ISBN / ASIN1405836660

ISBN-139781405836661

Sales Rank99,999,999

MarketplaceUnited States 🇺🇸

Description ▲

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.