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Strategic Management in Action: AND Corporation, a Global Business Simulation

Author Mary Coulter, Jerald R. Smith
Publisher Prentice-Hall
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Book Details
PublisherPrentice-Hall
ISBN / ASIN1405839406
ISBN-139781405839402
Sales Rank11,473,754
MarketplaceUnited States 🇺🇸

Description

Strategic Management In Action: International Edition, 3/e "Strategic Management in Action, 3rd Edition "is clearly differentiated from other texts by its conversational writing style, brief paperback format, increased use of pedagogy, and emphasis on students doing strategy. The volume effectively integrates strategy theory and strategy action in an exciting and engaging way. Corporation: A Global Business Simulation, 4/e Easy to start-up and use - even for students and instructors with no computer experience - this multi-business unit computer simulation provides players with real-world experience in managing strategic choices and in engaging in negotiations. The instructor's manual contains instructor and student disks. Now in Windows format!