- Sampling
- Data management an statistical packages
- Hypothesis testing
- Cluster analysis
- Structural equation modelling
Statistics for Marketing and Consumer Research
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Book Details
Author(s)Mario Mazzocchi
PublisherSAGE Publications Ltd
ISBN / ASIN1412911222
ISBN-139781412911221
AvailabilityUsually ships in 24 hours
Sales Rank1,699,414
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:
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