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Applied Thematic Analysis

Author Greg S. Guest, Kathleen M. MacQueen, Emily E. Namey
Publisher SAGE Publications, Inc
Category Education
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79.99 91.00 USD
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Book Details
ISBN / ASIN1412971675
ISBN-139781412971676
AvailabilityUsually ships in 24 hours
Sales Rank475,833
CategoryEducation
MarketplaceUnited States 🇺🇸

Description

After collecting qualitative data from in-depth interviews, focus groups, or field observations, students and researchers often struggle to make sense of them. This step-by-step guide draws on the authors′ many years of experience carrying out qualitative research and conducting workshops on the subject. Their book describes how to analyze qualitative data in a systematic and rigorous way. The authors introduce and outline applied thematic analysis, an inductive approach that draws on established and innovative theme-based techniques suited to the applied research context. Chapters follow the sequence of activities in the analysis process and also include discussions of mixed methods, choosing the most appropriate software, and how to write up and present the results.

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