Qualitative Market Research, Second Edition offers an engaging and comprehensive introduction to the field of qualitative market research by taking a step-by-step approach to the complete research process and including specific tools and resources to aid students through the process.
Qualitative Market Research
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Book Details
Author(s)Dr. Hy Mariampolski
PublisherSage Publications, Inc
ISBN / ASIN1412988322
ISBN-139781412988322
AvailabilityNot yet published
MarketplaceUnited States 🇺🇸