How to Win the Sale and Keep the Customer: Telephone Sales Scripts, Marketing Letters, Voice Mail & Email Messages

This book provides readers with time-tested telephone sales scripts and marketing letters, as well as examples of results-based questions to ask prospects. The book explains how to set the right objectives for sales calls and provides more than a dozen ways to ask for commitment and more than two dozen ways to answer objections effectively.

How to Win the Sale and Keep the Customer is a how-to sales guide that brings together all of the following critical elements into one source:

* Samples of real-world sales scripts plus step-by-step guides for creating customized scripts

* Easy-to-follow worksheets to help readers manage the sales process

* Effective examples of marketing and sales letters as well as voice mail and E-mail messages for winning the sale and keeping the customer