From the author of Lapdogs comes an intriguing examination of the world of the blogosphere as a place where political journalists and politicians can reach out to a niche online audience that may have been turned off by traditional media channels.
Following in the bestselling tradition of Timothy Crouse s classic book The Boys on the Bus, Bloggers on the Bus explores how the blogosphere has revolutionized and empowered progressive political campaigning. Liberal politicking has been radically impacted by these grassroots (or "netroots") efforts, influencing the candidates and how campaigns are conducted.
Using the 2008 presidential campaign as a compelling backdrop, Boehlert colors Bloggers on the Bus with character sketches of the people who are pioneering the major shift in today s media. He describes how years before YouTube, a former pro rock saxophonist changed blogging forever by figuring out how to post television clips online. And perhaps most famously, a sixty-something Oakland housewife and Huffington Post volunteer managed to snag one of the biggest scoops of the Democratic Primary Obama s closed-door "bitter" comments.
Engagingly written and indisputably relevant, Bloggers on the Bus studies the unprecedented coverage, heated controversy, and major innovations that have emerged out of the political blogosphere.