Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.

This enlightening edition includes new information on:

-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

• Buyology: Truth and Lies About Why We Buy
• Influence: Science and Practice (5th Edition)
• CB (with CB Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
• Yes!: 50 Scientifically Proven Ways to Be Persuasive
• Invisible Influence: The Hidden Forces that Shape Behavior
• Mindless Eating: Why We Eat More Than We Think
• Call of the Mall: The Geography of Shopping by the Author of Why We Buy
• Decoding the New Consumer Mind: How and Why We Shop and Buy
• What Women Want: The Science of Female Shopping
• Strategic Management: Competitiveness and Globalization- Concepts and Cases, 11th Edition