Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.
Frans Johansson s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
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Book Details
Author(s)Johansson, Frans
PublisherHarvard Business School Press
ISBN / ASIN1422102823
ISBN-139781422102824
AvailabilityIn Stock.
Sales Rank292,022
CategoryPsychology
MarketplaceUnited States 🇺🇸
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