How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
Harvard Business Review on Increasing Customer Loyalty (Harvard Business Review Paperback Series)
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Book Details
Author(s)Review, Harvard Business
PublisherHarvard Business Review Press
ISBN / ASIN1422162524
ISBN-139781422162521
AvailabilityUsually ships within 3 to 5 days.
Sales Rank801,402
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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