A Sense of Urgency

Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step process for implementing successful transformations. The book became the change bible for managers worldwide.

Now, in A Sense of Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.

Why focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises.

In this exciting new book, Kotter explains:

· How to go beyond "the business case" for change to overcome the fear and anger that can suppress urgency

· Ways to ensure that your actions and behaviors -- not just your words -- communicate the need for change

· How to keep fanning the flames of urgency even after your transformation effort has scored some early successes

Written in Kotter's signature no-nonsense style, this concise and authoritative guide helps you set the stage for leading a successful transformation in your company.

• That's Not How We Do It Here!: A Story about How Organizations Rise and Fall--and Can Rise Again
• Leading Change, With a New Preface by the Author
• Accelerate: Building Strategic Agility for a Faster-Moving World
• Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions
• Buy-In: Saving Your Good Idea from Getting Shot Down
• The Heart of Change: Real-Life Stories of How People Change Their Organizations
• The Heart of Change Field Guide: Tools And Tactics for Leading Change in Your Organization
• John P. Kotter on What Leaders Really Do (Harvard Business Review Book)
• Good to Great and the Social Sectors: Why Business Thinking is Not the Answer
• HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)