Me 2.0: Build a Powerful Brand to Achieve Career Success

Me 2.0 is thehandbook for surviving and thriving in the digital age. Highlights include:

• An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.
• Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience.
• A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.).
• Proven advice on branding from leading industry experts.
• Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches.
• Strategies for creating an online and offline presence for career protection and self-promotion.