Studyguide for Principles of Advertising and IMC by Tom Duncan, ISBN 9780073049717

Never HIGHLIGHT a Book Again!  Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook. Accompanys: 9780073049717, 9780072956153, 9780072537741, 9780071111188