Outlines & Highlights for Advertising and Integrated Brand Promotion by O'Guinn ISBN: 0324289561 (Cram101 Textbook Outlines)

Never Highlight a Book Again! Cram101 Textbook Outlines gives the student all of the highlights, notes, and access to the practice-tests for their textbook. Only Cram101 is Textbook Specific, not generic. Cram101 Texbook Outlines are in a lecture notebook format for taking in-class notes.