Outlines & Highlights for Managing Customers as Investments: The Strategic Value of Customers in the Long Run by Gupta, ISBN: 0131428950

Never Highlight a Book Again! Cram101 Textbook Outlines gives the student all of the highlights, notes, and optional access to the practice-tests for their textbook. Only Cram101 is Textbook Specific, not generic. Cram101 Texbook Outlines are in a lecture notebook format for taking in-class notes.