Understanding New Media

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a Global Village, making us more interconnected than television, the closing of the gap between consumers and producers, the elimination of space and time as barriers to communication, and the melting of national borders. He is also famously remembered for coining the expression: the medium is the message. These predictions form the genesis of this new volume by Robert Logan —a friend and colleague who worked with McLuhan. Logan argues that these predictions are more pronounced today than when McLuhan first made them in the 60s. In Understanding New Media Logan expertly serves to update Understanding Media to analyze the new media McLuhan foreshadowed and yet was never able to analyze or experience. Understanding New Media is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. The volume comes with an accompanying website. Visit understandingnewmedia.org for the latest updates on this book.