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Case Histories of Successful Advertising

Author Ink Printers' Ink, Printers' Ink
Publisher Wildside Press
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Book Details
ISBN / ASIN1434473368
ISBN-139781434473363
AvailabilityUsually ships in 24 hours
Sales Rank8,141,294
MarketplaceUnited States 🇺🇸

Description

Examples of successful advertising tests and campaigns. Includes such topics as: Markets, Advertising, Moving from Regional to National, New Product Introduction, Industrial Advertising, and more.