About This Edition of The Tour Book
From the Publisher
- This edition features a full complement of academic references. Improved figures throughout the text highlight important information.
- The text's expanded marketing section explains the exponential growth of internet and social media marketing, and how readers can use those tools to their best advantage.
- This comprehensive and up-to-date guide to putting together a successful tour offers detailed content that readers can use to break into the music industry and build a successful long-term performance career.
- The text features interviews with a broad range of key industry figures, including artist managers, booking agents, and talent buyers, as well as highly successful artists and bands.
- Touring professional and lecturer Andy Reynolds provides insider hints and tips designed to guide the superstars of the future, help them avoid making costly mistakes, and understand how to turn recent industry changes to their benefit.
- Not only for aspiring musicians, the text also explains how to gain (and keep) work in behind-the-scenes positions such as booking agent, manager, promoter, and road crew.