This One Time, at Brand Camp
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Book Details
Author(s)Tom Fishburne
PublisherLulu.com
ISBN / ASIN1435759672
ISBN-139781435759671
AvailabilityUsually ships in 24 hours
Sales Rank1,051,413
CategoryPaperback
MarketplaceUnited States 🇺🇸
Description ▲
The second collection (2008) from Tom Fishburne's Brand Camp series. Includes over 100 cheeky marketing cartoons from 2005 to 2008, complete with liner notes on each one, and a forward by Jackie Huba, co-author of "Creating Customer Evangelists." Brand Camp cartoons cover provocative business issues on marketing, innovation, sustainability, design, and management. First drawn on the backs of Harvard Business School cases as a popular student strip and later emailed to a handful of colleagues at General Mills, Brand Camp has grown by word-of-mouth to reach thousands of marketers each week and appears regularly in blogs, web sites, and publications such as Brandweek, Market Leader, and the Asian Wall Street Journal.
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