MKTG 2009 Edition (Book Only)

Name: MKTG 2009 Edition (Book Only)
Author: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
ISBN: 9781439041239

Author Charles W. Lamb, Joseph F. Hair, Carl McDaniel

Publisher South-Western College Pub

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Book Details

Author(s)Charles W. Lamb, Joseph F. Hair, Carl McDaniel

PublisherSouth-Western College Pub

ISBN / ASIN1439041237

ISBN-139781439041239

MarketplaceFrance 🇫🇷

Description ▲

MKTG 3.0 delivers exactly what today's students need - and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 3.0. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!