Business Psychology (Classic Reprint)

Excerpt from Business Psychology

The understanding of psychology is one of the most important roads to success for the modern business man. Industrial and commercial work are in thousand-fold contact with the mental life. Salesmanship and advertising, learning and training for technical labor, choosing the right position and selecting the right employe, greatest efficiency at work and avoidance of fatigue, treatment of customers and of partners, securing the most favorable conditions for work and adapting the work to one's liking, and ever so many other problems stand today before the business world and cannot be answered but by psychology.

To reach such an understanding it is not necessary that the business man enter into the depths of all those dark questions over which the scientific psychologists are wrangling. The scholarly volumes on psychology written for specialists certainly contain much which would be of no importance for the practical man. It is the aim of this volume on business psychology to bring together those results of modern psychological thinking which are significant for the work of the business man. Yet business psychology too is, after all, psychology, that is, a science which needs serious and penetrating study. No one ought to believe that a science can be mastered in any other way than by serious study.

Such a study involves, first of all, the laying of solid foundations.

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