Combining humor and wisdom, this timely volume examines how presidential campaigns can?and often have?become undone by an unguarded comment, an unintentional misrepresentation, or an unwise initiative.
• 30 before-and-after polls that illustrate the effect gaffes can have on campaigns, both immediately and over time
• Detailed vignettes placing specific gaffes in their contemporary political and social contexts
• Sidebars and political cartoons that enrich the discussion of particular gaffes