The "Recession Storming" Handbook of Recession & Recovery Strategy: Critical Lessons from Past Recessions

This is no ordinary book. This is an extension of "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategy', which has been the #1 listed book on Amazon.com for "Recession" for 14 months. It has a 5 star reviewer rating (45 reviews and counting). This book has an additional 40% of pages covering cost reduction and acquisitions. This book pushes strongly for an active outward-focused approach to building an integrated recession strategy. From the experience of 5 recessions, it pulls together critical lessons from past recessions. Seven areas are covered: the Recessionary Environment, Cost Reduction, Existing Customers, Pricing, New Products, New Markets, and Acquisitions. Rupert Hart MBA has been an operating manager and marketing executive through several downturns. He has two decades of hand-on experience in advising companies on recession strategy. This book should be essential reading for busy managers at all levels.