Fundamentals for Founders: The Practical Guide to Kick-Starting Your Business

Targeted at early-stage entrepreneurs, "Fundamentals for Founders" helps turn ideas into action by equipping the reader with the high-level concepts and practical tactics needed to quickly evaluate an idea and start building a successful business. Each section is accompanied with detailed examples and anecdotes drawn from real world experiences of successful entrepreneurs and includes topics such as techniques for testing the market potential of an idea, designing user-friendly products, using an array of marketing tactics, and building a financial model to make data-based decisions.