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Successful Marketing in a Week (Teach Yourself)

Author Eric Davies
Publisher Hodder & Stoughton
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12.95 USD
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Book Details
Author(s)Eric Davies
ISBN / ASIN1444158929
ISBN-139781444158922
AvailabilityUsually ships in 24 hours
Sales Rank3,237,574
MarketplaceUnited States 🇺🇸

Description

From the basics of what marketing is, to effective market research, to distribution decisions

Sunday: Definitions. Monday: The marketing decision process. Tuesday: The market. Wednesday: Marketing research. Thursday: Customers needs, wants, and desires. Friday: The marketing strategy. Saturday: Review.