Written by Ros Jay, a leading expert on marketings as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan.
The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.