Search Books
Principles and Practice of … Social Media Marketing: The…

Ethics Theory and Business Practice

Author Mick Fryer
Publisher SAGE Publications Ltd
Category Business & Economics
📄 Viewing lite version Full site ›
🌎 Shop on Amazon — choose country
63.00 USD
🛒 Buy New on Amazon 🇺🇸 🏷 Buy Used — $31.99

✓ Usually ships in 24 hours

Share:
Book Details
Author(s)Mick Fryer
ISBN / ASIN1446274152
ISBN-139781446274156
AvailabilityUsually ships in 24 hours
Sales Rank4,422,367
MarketplaceUnited States 🇺🇸

Description

In his ground-breaking new textbook, Mick Fryer offers students of Business Ethics clear explanations of a range of theoretical perspectives, along with examples of how these perspectives might be used to illuminate the ethical challenges presented by business practice. The book includes:

  • Realistic scenarios which gently introduce a theory and demonstrate how it can be applied to a real-life ethical dilemma that everyone can relate to, such as borrowing money from a friend
  • Real organisational case studies in each chapter which illustrate how each theory can be applied to real business situations. Cases include Nike, Coca Cola, BMW, Shell, Starbucks and GSK
  • ‘Pause for Reflection’ boxes and ‘Discussion Questions’ which encourage you to challenge the established notions of right and wrong, and empower you to develop your own moral code
  • Video Activities in each chapter with accompanying QR codes which link to documentaries, films, debates and news items to get you thinking about real-life ethical dilemmas

Visit the book’s companion website for self-test questions, additional web links and more at: study.sagepub.com/fryer

Towers of gold, feet of clay: The Canadian banks
View
The Twelve Organizational Capabilities
View
The Looting Machine: Warlords, Tycoons, Smugglers and …
View
The Real-Life MBA: The No-Nonsense Guide to Winning th…
View
Collins Cape Revision Guide - Management of Business (…
View
Glencoe Mathematics for Business and Personal Finance,…
View
Economics: Ap Edition (A/P Economics)
View
Money, Banking and Financial Markets
View
Money, Banking, and Financial Markets
View