Guerrilla Media Buying: Discover How to Beat Goliath in Business
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Book Details
Author(s)Ronald D. Geskey
ISBN / ASIN1450598765
ISBN-139781450598767
AvailabilityUsually ships in 24 hours
Sales Rank8,998,480
CategoryPaperback
MarketplaceUnited States 🇺🇸
Description ▲
GET MORE BANG FOR YOUR MEDIA BUCK! Discover the secrets of Guerrilla Media Buying, an "unconventional" system of planning and buying media-- that relies on time, energy and imagination-- rather than a big fat marketing budget. Learn how to increase media impact, while spending 50% LESS. Learn about alternatives to advertising. Select the most cost effective options. Learn how to deal with media reps and negotiate media buys at a fraction of the cost. See 91 creative, low cost media ideas. Learn about "under the radar buying techniques"...and more! Guerrilla Media Buying, can defeat Goliath in business!
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