Thinking Like a Designer: How to Save Money by Being a Smart Client

If you have a publication you want printed and you're not a designer, this book is for you. But it's not about making you into a designer. It's about making you into a good client for your designer . . . and for your pocketbook. Thinking Like a Designer will prepare you to work with the designer, which will help reduce the amount of time and effort the designer will spend on your publication. Being a prepared client will make the designer quite happy and probably a bit surprised, it will increase the designer's opinion of you, and it will raise his or her confidence in you as a reliable partner in your project.