BUYcycle: The Best Kept Secrets of Amazingly Successful Salespeople

This book deals with buyer behavior not seller technique because no selling process can work until your prospect is ready to buy! Knowing when to sell and when to simply move on is the key to your success. Job one is to determine who is an active buyer. Job two is to act on that knowledge. The BUYcycle strategy teaches you how to know who will buy and when they will do so.