The nature of a person's life could be understood from the context within which it is lived.
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One's conduct derives from the context of life that they have chosen for themselves. This is why something could be right to one, but bad to another. This is also why one might avoid the things that other people are excited about.
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God is Phanuel's preferred context of life, the context that he sells in this book. The motivation for writing this book was Phanuel's desire to see people pursuing success in this context.
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In putting his argument across, Phanuel introduces a unique concept, the concept of the Total Quality Individual. Phanuel believes that one should not seek just to be a successful person, but to be of a higher order - a Total Quality Individual.