Social media books are a dime a dozen, but this book presents everything a non-profit needs to know to build a social media presence online, from the strategy to organizational readiness to how to approach social media. Also included are detailed chapters on the major social networking sites - LinkedIn, Twitter, Facebook, YouTube - that explain exactly how to set up your organization's social media presence.
Topics in this version include:
- The 10 Commandments of Social Computing
- Create Social Computing Strategies
- How to Engage with Social Computing
- Executing Your Social Computing Strategy
- Building Your Community
This version is intended for implementers . A companion volume - Be a Person - Non-Profit Executive Version - is designed for use by non-profit leaders who need to understand the "whys" more than the "how-to's" of social media.
Written in an easy, informal, non-technical style, the book presents everything churches, charities, and other non-profits need to understand how to build a social presence online - Fast!