LinkedIn should reach 500 million users: Are you networked in or networked out ?

Congratulations. Now double click on the look inside feature of this copy of the book. You will see an incredible index with outstanding guidance. A master book presented in Letter Size format like a Corporate Manual for your professional or personal office. This is the second part of the book LinkedIn 100 million users. In this book Jorge Zuazola aggregates the first part and introduces a second part to explain why LinkedIn has changed the way we do personal and company business. The strategic goal of 500 million is within their reach. You need to understand what personal branding is all about. A comment Jorge Zuazola usually hears from disgruntled people and sources is that not every person or every function is on LinkedIn. People tend to use rethoric answers such as • I can’t always find the right person. • LinkedIn doesn’t work for me It is right that not everybody is a member of LinkedIn. But that is why it makes it a golden opportunity because the network is growing EXPONENTIALLY. Whereas there are two new members signing up per second at the end of 2011, in October 2008 it was just 1 new user every 2 seconds. So maybe the person you are looking for was not on LinkedIn yesterday, but signed up today. LinkedIn, is an excellent website for business networking which eventually will have everybody. What Jorge Zuazola sees in practice is that the majority of organizations are represented on LinkedIn (In the USA, all of the Fortune 500 companies have an executive level presence). Maybe you won’t find the Marketing Manager of a company, but you might find the IT Manager. The Marketing Manager is only one step away from him. This applies to every single company around the world. From Germany, Jorge Zuazola can see all German companies in LinkedIn and all European companies doing the same. The book explains why LinkedIn will reach 200 million users before Dec 31st 2012. From that point onwards 500 million is within their reach, probably in 2014.